WC/WM Miscellani

- F turning on the TV to watch the press conference held by Juergen Klinsman (German natl. team coach), to find the German national anthem being played by a group of guys blowing into bottles. Seriously.

- During the month of the WC/WM all the major stores will be open late during the week, and will be open - gasp! - on Sundays. This is to accommodate the large numbers of tourists here over the course of this month. Already the unions are up in arms about having to work these extra hours.

- Every single ad I've seen in the past month includes a reference to the WC/WM. See the following:

What does cheese have to do with soccer?? Anyone?


- The adidas ad campaign, 'Impossible Is Nothing'. One of the best ads I've seen. Two Spanish boys in the middle of the dirt plaza in their shabby housing complex, choosing the players for their soccer match (made up of the world's best players). I've included links here for part1 & part 2. Please watch with the sound on. I think it captures perfectly the joy of the game and the power of imagination.

- And again, why I watch. This is some of the Italian national team. Very smart for advertisers to appeal to the other segment of the population. Thanks for throwing us a bone, Dolce & Gabbana.

What's that? You want a closer look? No prob. Enjoy.